Sociological Analysis Of Dr. Mayer s Article The...

As the title of article states, Dr. Mayer suggests that political ecology as a new coherent analytical framework over traditional perspective of political economy and cultural ecology in terms of understanding the conditions of disease. Furthermore, most broadly, the political ecological approach seeks to understand the unintended consequences of environmental decisions, and particularly those consequences that alter human–environment relations (Mayer, 2006. Appendix C). Dr. Mayer also notes in his article the integration of power into the understanding of disease dynamic has thus been neglected from several dimensions, and the article represents and attempt at developing a framework for such integration (Mayer, 1996. p. 443). Dr. Mayer mentions that the traditional approaches of medical geography comprise studies of health service delivery and studies of disease patterns (Mayer, 1990). He also states that environment is an important external factor that influence the function ing of local systems. However, he emphasizes that environment doesn t always mean some physical condition but it include also conditions that are created by economic and political interests as factors in development and increase of disease. In other words, political power would influence disease condition, and this is the exact point of using the political ecology approach. He argues that the use of political ecology of disease as a new approach for studying medical geography including theShow MoreRelatedContemporary Issues in Management Accounting211377 Words   |  846 PagesMichael Bromwich is an exemplar of all that is good about the British tradition of academic accounting. Serious in intent, he has striven both to illuminate practice and to provide ways of improving it. Although always appealing to his economic understandings, he has been open to a wide variety of other ideas, recognizing their intellectual strengths and capabilities rather than making artificial distinctions between what is acceptable and what is not. He also has contributed widely to the accountingRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturersRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesbuilt-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul SingaporeRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesdetermining beginnings and endings that accord with major shifts in political and socioeconomic circumstances and dynamics rather than standard but arbitrary chronological break points. In the decades that followed the Great War, the victorious European powers appeared to have restored, even expanded, their global political and economic preeminence only to see it eclipsed by the emergence of the Soviet and U.S. superpowers on their periphery and a second round of even more devastating global conflict.

How to Write a Bachelor’s Thesis in a Month

Every student in every Bachelor’s program has to write a major paper. It has to be better than good. It’s essentially an accumulation of everything you have learned—or rather, using what you have learned to explore your own perspectives and ideas. There isn’t exactly a magic formula for creating an amazing thesis, but there is a structure you can follow to do it in a timely manner. More than likely, you’ve had all semester to write your paper, but you have procrastinated. But, it is not a problem! We know how to write it in a month. Proceed! Week 1 The first week is perhaps the most important. It’s when you will come up with all your ideas and narrow them down to one. This decision will impact the rest of the month greatly. Make sure to choose something you have a personal interest in! Make a list of potential topics or questions you have within your field of study; Narrow them down until you have one that interests you the most. If you have two, after you do the next step you should be able to choose between them; Start doing some background reading on the chosen topic or topics; Come up with a question you plan to answer in your paper; Answer the question in one sentence. Here is your thesis statement. Week 2 By now, you have to perfect your thesis statement (although you can amend it later), and move on to the next step. During the second week, you’ll need to focus on all your resources and start creating an outline. Go to your local library or school’s library and gather some valuable resources to find out some information to research the issue of your paper; Scour online academic database for articles as sources too; Pull out some important points or quotes you would like to include in your thesis; Make a reference page in accordance with whatever style you are asked to write in (APA, MLA, etc.) Organize your ideas into a preliminary outline; Make a more formal outline with notes about what you are going to talk about. Week 3 Halfway through! Great work is not so far! Now comes the bulk of the project—sit down and actually write it all out. Using your outline, flesh it out! There’s no easy way to do this, you just have to sit down and write; To space it out, you can write a section or two of the paper each day; When you finish, see if you want to move some paragraphs or content around. This is the start of the editing process. Week 4 Now you have the working draft, you need a final one by the end of the week. This week’s tasks include making final edits and getting a peer to read your paper. Complete the editing process by checking for spelling and mechanical errors; Read your bachelors thesis paper out loud to make sure it sounds good; Give it to a friend, peer, or family member to read over and see if they can find any mistakes or if they understand it clearly; Hand it in and go celebrate! Do not waste any minute more! Get down to writing the paper and hand it in on time. Good luck!

The Development Of English Language Learners Essay

Over the past decade, a span during which total student enrollment grew by only 4.9%, the proportion of schoolchildren in the United States who were English language learners (ELLs) grew by an astonishing 32%. Now English learners make up 9% of the student population (U.S. Department of Education, National Center for Education Statistics, Common Core of Data, 2014). The growth in number of English language learners in classrooms is well documented. From 1998-2009,the number of ELLs increased by 51%, which is a stark contrast to the 7.2% in growth of general population of classroom learners during the same time period (National Clearinghouse for English Language Acquisition, 2011). In this same time period, a variety of studies have been conducted to determine the best ways to meet the needs of these students, falling into several categories: models of instruction (i.e., English only, bilingual, or â€Å"newcomer†), strategy instruction (i.e., nonlinguistic responses, culturally sensitive, or academic language development), and models of language acquisition (sheltered instruction protocol or interactive teaching). (Wilfong, 2015). Given this growth and the specific educational challenges, ELLs face there is a need to determine what constitutes effective reading instruction for them. The report of the National Reading Panel (NRP; National Institute of Child Health and Human Development, 2000) provided an analysis of research on the teaching of reading.Show MoreRelatedDevelopment Paper : English Language Learners1912 Words   |  8 PagesDevelopment Paper: Susanna Chao Jordyn Lyle (jrl497) Education Psychology 9/14/14 Introduction/background information: Susanna Chao is fourteen years old, of Asian ethnicity, English is her second language but she does not require any English Language Learners Programs. She did attend preschool at ages three and four. Susanna’s home life seems stable. However, it is not that of a typical living situation. She lives in an apartment with her mother and grandmother. She has two younger siblings, a sisterRead MoreSupporting the Development of English Literacy in English Language Learners22851 Words   |  92 PagesSUPPORTING THE DEVELOPMENT OF ENGLISH LITERACY IN ENGLISH LANGUAGE LEARNERS Key Issues and Promising Practices Diane August August Associates Report No. 61 February 2003 This report was published by the Center for Research on the Education of Students Placed At Risk (CRESPAR), a national research and development center supported by a grant (No. R-117-D40005) from the Office of Educational Research and Improvement (OERI), U.S. Department of Education. The content or opinions expressedRead MoreProfessional Development For Teachers With English Language Learners837 Words   |  4 PagesProfessional development for teachers that promotes English language acquisition and literacy proficiency for English language learners is the cornerstone of literacy reform in the United States. In this assignment, I define teacher knowledge. I then identify three areas of professional development that, by increasing teacher knowledge, would translate to increased learning gains for English language learners. Teacher Knowledge Carlisle, Kelcey, Rowan, and Phelps (2011) distinguished betweenRead MoreA Short Note On L1 And L2 Development1652 Words   |  7 Pageswho is an Australian L1 native speaker of English. This report discusses the factors influence Mari’s L2 development. Factors affecting the learner’s L2 development 1. The similarities and differences between L1 and L2 Acquiring second language is different with first language development. These differences are the learning environment, learning development, interlanguage, learning goal, knowledge transfer and others. L1 Learners in the native language environment, people in this environment areRead MoreDifferences Between L2 And L2 Development1681 Words   |  7 Pageswho is an Australian L1 native speaker of English. This report discusses the factors influence Mari’s L2 development. Factors affecting the learner’s L2 development 1. The similarities and differences between L1 and L2 Acquiring second language is different with first language development. These differences are the learning environment, learning development, interlanguage, learning goal, knowledge transfer and others. L1 Learners in the native language environment, people in this environment areRead MoreEducation And Literacy Development For Preschool Dual Language Learners956 Words   |  4 Pagesbe in different stages of language development, and the educator must accommodate for each of these students. Magruder, Hayslip, Espinosa, and Matera (2013) state, â€Å"The US Census Bureau projects that by the 2030s, children whose home language is other than English will increase from roughly 22 percent to 40 percent of the school-age population† (p. 9). This increase in second language learners will cause the educator to accommodate for those needs. Second language learners â€Å"need teachers who welcomeRead MoreElls Essay1006 Words   |  5 PagesUsing Strategies to Increase Oral Language Development for ELLs In recent decades, the United States has seen a dramatic increase in the diverse population, especially with English-language learners in the education system. English-language learners are students who are unable to communicate fluently or learn effectively in English. These students come from a non-English speaking home or background and require specialized instruction in the English language and their academic courses. Educators useRead MoreGeneral Education Classroom Teachers Are Responsible For Providing The Primary Instruction For English Language Learners1107 Words   |  5 Pagesresponsible for providing the primary instruction for English Language Learners (ELLs) development in English literacy skills (Thompson, 2004). Supplying ample resources to accommodate ELLs inside and outside of the classroom are essential as the number of ELL students has grown steadily. According to research, â€Å"one out of four of all children in the United States are from immigrant families, a nd in most cases these children speak a language other than English at home† (Samson Collins, 2012 p. 4). FurtherRead MoreSummary Of Article. In The Article, â€Å"Response To Intervention1247 Words   |  5 PagesIn the article, â€Å"Response to Intervention in Reading for English Language Learners†, the authors Sharon Vaughn and Alba Ortiz explain, how much native language and/or ESL instruction students receive depends on the program model. Students in English as a second language programs do not receive native language instruction; they are typically educated within general education classrooms and have a support program for English as a Second Language. In planning Response to Intervention approaches, it isRead MoreThe English Language Learner Is Defined By The Individuals With Disabilities Education Act1445 Words   |  6 Pages An English language learner is defined as someone who â€Å"has sufficient difficulty speaking, reading, writing, or understanding the English language and whose difficulties may deny such individual the opportunity to learn successfully in classrooms where the language of instruction is in English† (Ortiz, Woika, 2013, p. 2). As defined by the Individuals with Disabilities Education Act (IDEA), a child with a disability has â€Å"mental retardation, hearing impairments (including deafness), speech or language

The Holocaust One of the Darkest Times in Human History...

The holocaust is one of the darkest times in human history. Mass exterminations, torture , and mistreatment .thee holocaust is no doubt a sensitive subject to man, but shouldn’t be covered up or hidden. Adolf Hitler thee leader of the Nazi Party was appointed the chancellor of Germany on January 30, 1933 during that time Germany had a Jewish population of about 566,000. Hitler had a hatred for Jewish people, the roots of his anti Semitism are unclear. When Hitler came to power he almost immediately began to strip Jewish people of any kind of rights. Starting with creating a Law to strip Jewish immigrants from Poland of their German citizenship. Then moving on to pass a law allowing for forced sterilization of those found by a Hereditary†¦show more content†¦The Nazis would claim they where being sent to another location for work. Most women and children where separated from their husbands and fathers and sent to death camps to be killed. The common misconception is that there was only concentration camps, There were actually a number of different kinds of camps people where sent to , including concentration camps, extermination camps, labor camps, prisoner-of-war camps, and transit camps. Life within Nazi camps was horrible. Prisoners were forced to do hard physical labor and yet given tiny rations. Prisoners slept three or more people per crowded wooden bunk Torture within the concentration camps was common and deaths were frequent. One of the more common types of torture in the camps where medical. German doctors often used prisoners in medical experiments. These tortures experiments included freezing the victims, amputations of live victims limbs, placing live victims in pressure chambers, drug testing them and poisoning them, also used malaria and mustard gas. Adolf Hitler was obsessed with exterminating anything he didn’t consider to be part of his perfect Aryan race. One of Hitler’s Leading Nazi Officers Heinrich Himmler stated â€Å"Europe is a gigantic barnyard, and just as farmers bred and improved animals for a specific purpose, the Nazi State should do the same with humans†. Any group that didn’t conform to the Nazis where eliminated. Once Hitler had started his perfect race abortion wasShow MoreRelatedThe Holocaust Of The World On The Topic Of Humanity991 Words   |  4 PagesThe Holocaust educated the world on the topic of humanity. It answered the question of just how far a human would be willing to go. It was one of the most atrocious points in histo ry. Victims were being exterminated like insects. Other people were turning into monsters, blind to the innocent humans that they were throwing in mass graves. If the Holocaust had never happened, people would say that human cruelty was only a side effect of the primitive lifestyle humans were living prior to industrializationRead MoreAnalysis Of The Book Thief1187 Words   |  5 Pages â€Å"I am haunted by humans.†- Markus Zusak, The Book Thief. Humanity has encountered multiple occurrences of tragedies, joy, oblivious to things occurring in our world. In Markus Zusak’s novel, The Book Thief, he discusses a tale of humanity in one of the darkest moments in our history; The Holocaust. The novel is centered around a young girl, Liesel Meminger, who witnesses all the horrific events that are occurring during the Holocaust. Liesel is a victim to her own illiteracy - to her inabilityRead MoreThe Death Of The Jewish People And Children Were Murdered From 1939-1945987 Words   |  4 Pagesscar that travels through time and generations, a scar that many would say is the single worst crime in human history. Genocide, mass murder and ethnic cleansing are not terms that can be associated solely with Jews. Systematic executions of ethnic, religious and racial groups have been ubiquitous throughout history. While there is no denying that the holocaust was pa rticularly heinous, dark period in human history, I believe there have been other events in world history that parallel in motivationRead MoreThe Totalitarian Systems That Changed Lives Essay1370 Words   |  6 Pages His reign was known as one of the darkest periods in human history, the reign of terror. There were a lot of bad things Stalin did that was bad but it got worse later on. How do we know that Stalin’s Russia was communist? The country controlled the media, culture, public life, limited human rights and persecuted its enemies. These are signs of a totalitarian state with a totalitarian regime. It was also censorship. Censorship is when a state controls all aspects of human lives and covers the truthRead MoreThe Perils of Indifference Rhetorical Analysis731 Words   |  3 PagesBader AP Language and Composition September 30, 2011 Perils of Indifference Rhetorical Analysis The Perils of Indifference speech by Elie Wiesel is one that is well crafted and that sends a strong message to the audience. Wiesel, a survivor of the Holocaust, addresses the issues of the 20th century in his speech while at the same time explaining the dangers of indifference. Wiesel’s appeals to his audience, as well as his strong message and arguments are what make this speech so effectiveRead MoreAnalysis Of Night By Elie Wiesel1027 Words   |  5 Pages The Holocaust was a systematic and state-sponsored murder of many Jews. during the Holocaust, During the Holocaust, German authorities targeted all European Jews as the lower class enemy. Some of the major criminals during the Holocaust were Adolf Hitler, who committed suicide by gunshot, Heinrich Himmler, who committed suicide by taking cyanide, and Reinhard Heydrich, who was assassinated. The Holocaust was started by Germans coming to power in 1933 and claimed themselves  ¨racially superior ¨. ManyRead MoreThe Holocaust During World War II1503 Words   |  7 PagesThe Holocaust was an event that took place from 1933 to 1945 in Germany. During this time, Adolf Hitler was in charge, resulting in the prejudice actions that are well written in history. Facing economic, social, and political oppression, thousands of German Jews wanted to flee, but found few countries wanting to take them in. Eventually, under Hitler’s leadership, some 6 million Jews were murdered during World War II. In this time period the Nazi’s waged a war against the Jews and other races thatRead More`` Night `` By Elie Wiesel1341 Words   |  6 Pages Robert Shapiro, an American civil litigator once said, â€Å"To me, the Holocaust stands alone as the most horrible human event in modern civilization,† The Holocaust, a genocide led by Adolf Hitler, killed six million jews, and dramatically affected the whole world. The memoir â€Å"Night,† written by Elie Wiesel describes the brutality Wiesel experienced during the Holocaust, and how life changing it was. Although some may believe the memoir written by Elie Wiesel was titled â€Å"Night† because he was forcedRead MoreThe Holocaust in Germany1341 Words   |  5 Pagescamp, which has turned my life into one long night, seven times cursed and seven times sealed....Never shall I forget those moments which murdered my God and my soul and turned my dreams to dust. Never shall I forget these things, even if I am condemned to live as long as God Himself. Never.† This quotation, taken from Elie Wiesel’s Night, sums up the unspeakable horrors of the Holocaust and the terrible experiences of those who lived through it. The word ‘Holocaust’ is derived from the Greek word â€Å"HolcaustonRead MoreSigmund Freud, Joseph Conrad, And Tadeusz Borowski1390 Words   |  6 Pagesvoices during 20th century Europe. Europe at the time was transitioning from being one of the most powerful and intellectual nations, to now experiencing human suffering, revolutions, and war. Due to this, these intellectual thinkers began to drift away from 19th-century enlightenment ideas, such as liberty, progress, and a constitutional government. They began to question Europe s achievements and started criticizing progress, rationality, and human nature. Through their experience, ideas, and literature

Impact of HR Strategic Planning on Hospitality Industry

Question: Discuss about theImpact of HR Strategic Planning on Hospitality Industry. Answer: Introduction: Human resource management can be considered as one of the most important matters of considerations in the recent competitive business environment. This can be regarded as a formal system for operating internal activities of a business organisation (Jackson, Schuler, Jiang, 2014). This is a fruitful way with the help of which, the employee can be managed and redirect them towards a strategic direction. Staffing, employee motivation and benefits and allocation job to the employees in accordance with their needs and demand are there major activities which are performed by HR professionals in a firm. However, as the business scenario is changing rapidly, the role of HR professionals are also changing at an increased level. Now a day, HR professionals are becoming more resourceful and innovative to achieve predetermined organisational goals and objectives. Prompt improvement of globalisation is also creating urgency among the HR professionals to improve their business process for existing in this instance competitive business environment. Present essay will highlight the impact of HR strategy and plan particularly for the case of hospitality industry (Kramar, 2014). Different factors that are shaping the activities of human resource management will be discussed. Different skills and knowledge which must be integrated within human resource management will also be evaluated. This essay will help to assess the way through which increased level of competition is modifying the role of HR professionals within the hospitality industry. Main Discussion on Human Resource Management: There are incredible numbers of factors which are creating pressure on the companies to be more and more efficient. These factors include fast progress of globalisation, increased competition level and advancement of technology and growth of labour market. It is important to note in this context that, all these factors associatively creating necessary for the firms to transform their internal functionality in order to sustain the market and increase the rate of profit margin (Kehoe Wright, 2013). It is important for the companies to change their organisational structure for which would enable them able to cope up and satisfy changing demand of customers. Society for Human Resource Management (SHRM) has stated that it is important for the HR practitioners to be more skilful and expertise for attaining predetermined business goals and objective. Proper modification in strategic planning is very much needed in this context. Presently, companies are experiencing changes in the organisational hierarchy, new methods for assigning works for the employees. At the same time, workforce priorities and demographic characteristics are also changing. All these aspects are creating increased level of pressure among the activities of human resource department of a firm to play a crucial role in terms of assisting the companies to navigate with these transitions. One of the most significant factors which are changing the role of human resource is evolving labour market. Presently, the labour market has become very much effective in order to sustain in this competitive business environment (Messersmith Wales, 2013). The economically active population is the significant factor which is acting as the driving force to boost the labour market. The structure of the economically active population is also experiencing a shift as a number of financially active women are entering the labour market (Boxell Purcell, 2011). This improving situation of the labour market and lack of skilled and efficient employees is creating difficulties for the business organisations to satisfy the expectations of the customers. This is also in the case of the hospitality industry. Presently, the hospitality industry in the UK is experiencing a lack of skilled and efficient workers which is creating a hindrance for attracting a large number of employees (Hospitality Net , 2017). Recently, UK labour market has experienced rapid changes in manufacturing jobs and quick development in the service sector. This labour market has also experienced the highest rate of self-employment and female labour market participation. De-industrialisation is one of the most significant factors results of this de-industrialisation has caused lesser jobs in manufacturing sector and decline in trade unions. Figure 1: Rate of De Centralisation in UK (Source: Economicshelp.org, 2017) These changes are creating intense pressure on the service sector to improve themselves as the entire business environment has been shifted to them. Therefore, it is important for the service sector to increase part-time jobs (Jackson, Schuler, Jiang, 2014). The flexible working hour must also be formed for generating commitment among the employees. At the same time, the human resource professionals of hospitality sector must also higher a number of female employees within the labour force as they prefer service sector rather than the manufacturing sector. Globalisation has increased the competitive pressure on the service sector to improve their business process for due to improvement in labour market flexibility. Figure 2: Improvement in labour market flexibility (Source: Economicshelp.org, 2017) It can be seen that service sector generate commitment among them to be more skilful and knowledgeable for attaining organisational goal and objective and sustain in the labour market where competition is too much high (Wright, Russell Coff, Moliterno., 2014). At the same time, rules and regulations must also be developed which can help the service sector to provide necessary protection to the workers to let them perform their assigned roles and responsibility in a cost effective manner (Dessler, 2013). This issue is generating among the higher level management of the hospitality industry to improve their brand name for strengthening the relationship with the customers. Therefore, it is prime responsibility for the management of hospitality industry to improve their recruitment process for hiring knowledgeable employees who can handle the employees and provide best service to them (Shani, Uriely, Reichel, Ginsburg, 2014). This can assist them to acquire customer loyalty by attracting a large number of potential customers and thereby improving the rate of profitability. The safe working environment must also be integrated into the workplace for motivating the employees and generate commitment among them to boost their performance level. Moreover, the human resource management of the companies must also be concerned to improve their corporate social responsibility (CSR) for availing satisfaction of the people in the community in which they are operating their business (Benavides-Vela sco, Quintana-Garca, Marchante-Lara, 2014). CSR is one of the most significant issues faced by the marketers while expanding their business in the much wider business domain. Locally acceptable business practices sometimes encounter difficulties while operating into the global market because of the conflicting rules and regulations. This forms a kind of tug-of-war in between the social responsibilities and intention towards becoming successful. It is the prime responsibility for the HR to understand the situation of the targeted market to identify their desired business practices. This can facilitate the marketers of hospitality sector to establish customised protocols for maintaining supply chain (Supanti, Butcher, Fredline, 2015). HR professionals need to acquire a perception of the local employees in terms of handling any kind of conflicting situation in the rules and regulations related to the labour market. Technology is another significant factor which is stimulating pressure on the firms to improve their business process. Develop of technology can be regarded as one of the important factors which can improve flexibility towards gaining predetermined business outcome. There are a wide number of regulatory mechanisms like advanced tools and techniques, cloud sourcing and integration of social networking sites are the effective way with the help of which a large number of consumers can be engaged in a timely and cost-effective manner (Nieves Segarra-Ciprs, Management innovation in the hotel industry. , 2015). The human resource department of hospitality industry must stimulate commitment among them to integrate new and advanced technology to boost productivity among the employees. Technology has changed the contemporary business world. In this present age, advancement of computers and introduction of information technology have a significant impact on the internal functionality of the b usiness. In recent times, it is impossible for the business organisations to run their operation without using a computer. Dowling, Festing, Engle, (2013) commented that, one of the most significant ways in which human resource management has benefited by the technology is conducting recruitment and selection process. It is important for the HR professionals of hospitality organisations to use new technology for conducting strong recruitment process by engaging most efficient HR recruiter (Nieves, Quintana, Osorio, 2014). This can provide assistance to them to hire best employees who can identify and manage changing demand customers and deliver the best service to them. Data storage and retrieval are another important consequence of the advent of technology. Performing paperwork is a very much time-consuming process. HR department of hospitality organisations should take special care towards implementing electronic imaging system which can help them to store data without wasting too much time (Stone, Deadrick, Lukaszewski, Johnson, 2015) . This can also benefit them to retrieve data in an electronic format for any further use. Technology has also made it easy for the human resource professionals to integrate simple format that is needed for letting the employees regarding their roles and responsibilities and organisational rules and regulations. According to Mello, (2011), performance management mechanism is another important consequence of technical improvement. It is important for HR professionals to use computers for measuring performance level of each employee and engage feedback of them towards the betterment of the organisation. HR managers need be technically competent to improve their efficiency and connect with a large number of employees in a very limited period of time. HR must take responsibility of undertaking HR technology strategy by building a partnership with information technology to ensure that, proper HR approach has been integrated towards solving any kind of business related problem (Leonidou, Leonidou, Fotiadis, Zeriti, 2013). A new wave of Hr technology can also act as a driving force for the HR professionals of the hospitality industry to execute must factor tools like software-as-a-service (SaaS) to improve their design of HR system in terms of satisfying changing needs of service users. Emerging economy can have a firm impact on HR practices. As the global economy is rapidly increasing, it has become vital for the human resource department to improve their production procedure for acquiring more amounts of financial resources. Economic growth can be regarded as the most significant variable which generates necessity among the marketers to be more creative innovative to challenge the economic crisis. This economic growth has a firm impact on the determining manufacturing of products and introduction of new and advanced services. At the same time, growing global economy is also a crucial determinant of the level of employment (Jones, Hillier, Comfort, 2016). Globalisation has a major influence on managing and controlling the human resources of the organisations. It is vital to integrate homogenization within organisational business strategy which can lead the marketers of hospitality sector to gather increased level of customer loyalty and satisfaction. With the enha ncement of globalisations, the hospitality organisations have to set new trends within the policy of managing a range of employees. Changes must also be made within the organisational structure for making it more flexible and linear and thereby improve efficiency within organisational functionality. However, Mondy Mondy, (2013), argued that this policy of improving organisational efficiency can create a negative impact on the employees. Therefore, Reward Management System must be incorporated into HR strategic planning in order to retain the employees within the workplace and hire part-time workers by cutting the additional cost of operation. This can assist them to run the business in a cost effective manner (Phillips Moutinho, 2014). The firms must show commitment towards exploring new business opportunities for expanding their business in the much wider business domain. Globalisation in the world economy is forcing the organisations to reshape their future business strategy to survive the in the market. It is now a widely admitted fact that, the transformation is crucial for the organisation to maintain balance in between demand and supply (Niewiadomski, 2016). Therefore, it is necessary for the entrepreneurs to change their HR practices for to manage the difficulties related to organisational change along with improving business functions for delivering high quality of services to the customers in accordance with their needs and demands. Conclusion: Changing business environment is making it necessary for the businesses to be creative and innovative to manage the higher level of revelry in the market. Formulation and implementing proper planning process is very much required for taking effective business-related decisions. Another significant factor which is needed to be considered is the application of competent business strategy. This can help the marketers to be fruitful and thereby acquiring higher rate of revenue. It is necessary to change the organisational structure for attaining the wide amount of customers. The advanced technology must also be included within business practices for attracting a higher range of tech-savvy customers in a very timely manner. Issues related to all these factors must be considered for encountering the challenges related to globalisation. Bibliography Benavides-Velasco, C. A., Quintana-Garca, C., Marchante-Lara, M. (2014). Total quality management, corporate social responsibility and performance in the hotel industry. . International Journal of Hospitality Management, 77-87. Boxell, P., Purcell, J. .. (2011). Strategy and Human Resource Management (3rd ed). London: Palgrave Macmillan . Dessler, G. (2013). Human Resource Management (13th ed). Boston : Pearson Higher Ed. . Dowling, P., Festing, M., Engle, A. (2013). International Human Resource Management (6th Ed ). South Melbourne : Cengage . Economicshelp.org. (2017, February 11). Recent changes in UK Labour markets | Economics Help. Retrieved February 11, 2017, from Economicshelp.org: https://www.economicshelp.org/labour-markets/changes-uk-labour-markets/ Hospitality Net. (2017, Febrary 11). Hospitality Net - Top Ten Issues in the Hospitality Industry for 2007 | By International Society of Hospitality Consultants (ISHC). Retrieved Febrary 11, 2017, from Hospitality Net: https://www.hospitalitynet.org/news/4029554.html Jackson, S. E., Schuler, R. S., Jiang, K. (2014). An aspirational framework for strategic human resource management. The Academy of Management Annals, 1-56. Jones, P., Hillier, D., Comfort, D. (2016). , Comfort, D. (2016). Sustainability in the hospitality industry: Some personal reflections on corporate challenges and research agendas. International Journal of Contemporary Hospitality Management, 36-67. Kehoe, R. R., Wright, P. M. (2013). The impact of high-performance human resource practices on employees attitudes and behaviors. . Journal of management, 366-391. Kramar, R. (2014). Beyond strategic human resource management: is sustainable human resource management the next approach?. . The International Journal of Human Resource Management, 1069-1089. Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A., Zeriti, A. (2013). Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance. Tourism Management, 94-110. Mello, J. (2011). Strategic Human Resource Management (3rd Ed). Mason : South Western Cengage Learning . Messersmith, J. G., Wales, W. J. (2013). Entrepreneurial orientation and performance in young firms: The role of human resource management. . International Small Business Journal, 115-136. Mondy, R., Mondy, J. (2013). Human Resource Management (13th Ed). Boston : Pearson . Nieves, J., Segarra-Ciprs, M. (2015). Management innovation in the hotel industry. . Tourism Management, 51-58. Nieves, J., Quintana, A., Osorio, J. (2014). 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Chapters 1

Chapters 1-4 Essay Test 1 Chapters 1 4 Question 1 2 out of 2 points Which of the following is the primary objective of demarketing? Selected Answer: Correct To dampen demand for products, especially those that create unwanted costs for society Response Demarketing is used to dampen demand for products, especially those that Feedback: create unwanted costs for society. This public service message uses the metaphor of a fish hook to convey the dangerous addictive qualities of alcohol. Question 2 Which of the following is a basic function of branding? Selected Answer: To identify products and differentiate them from others Correct Answer: Response Feedback: Question 3 The most basic function of branding as well as advertising is to identify products and tnelr source ana to OITTerentlate tnem Trom otners Which of the following significantly contributed and eventually led to the declines in music sales in the recording industry in the postindustrial age? Selected Answer: File-sharing technologies Response Digital technology has had a huge impact. The recording industry Feedback: experienced declines in music sales as a result of file-sharing technologies. Question 4 Recently, an automobile company manufacturing racing cars and a reputed fashion ouse teamed up to design and market sports blazers. Ten dollars from the sale of each blazer was donated to a cancer foundation. By contributing to the foundation, the automobile company is: behaving in a socially responsible fashion. Response Together, ethics and social responsibility can be seen as the obligation of Feedback: advertisers, to society, even when there is no legal obligation. Most advertisers today strive to maintain ethical standards and practice socially responsible advertising. Question 5 O out of 2 points The protects all copyrighted material, including advertising, in the United States. s. Patent o Library of Congress Response The Library of Congress protects all copyrighted material, including Feedback: advertising, in the United States. A copyright is a form of protection provided to the authors of original works of authorship, including literary, dramatic, musical, artistic, and certain other intellectual works. Question 6 refers to doing what society views as best for the welfare of people in general or for a specific community of people. Social responsibility Question 7 Social responsibility means doing what society views as best for the welfare of people n general or for a specific community of people. An ad for a beer company that asks consumers to enjoy beer in moderation and not drink irresponsibly is most likely using demarketing aemarKetln g Demarketing is a type of marketing used to slow the demand for products, especially those that create unwanted costs for society. Question 8 A firms marketing activities are always aimed at a particular segment of the population called the target market population†its target market. Question 9 Some advertisers ask for or imply that they want to see what the ad agency will do efore they sign on. In such cases, the ad agencies must create a: Selected Answer: speculative presentation. Response Some advertisers ask for or imply that they want a speculative presentation, Feedback: meaning they want to see what the agency will do before they sign on. Questlon 1 is the structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products by identified sponsors through various media. Advertising Response Advertising is the structured and composed nonpersonal communication f Feedback: information, usually paid for and usually persuasive in nature, about products (goods, services, and ideas) by identified sponsors through various media. Question 1 1 Which of the following is an example of product differentiation? Selected Answer: A manufacturer of cosmetics trying to portray that its brands are not only different from its competitors but also superior in terms of quality and variety A manufacturer of cosmetics trying to portray that its brands are not only different from its competitors but also superior in terms of quality and variety Response By following the strategy of product differentiation, manufacturers seek to Feedback: portray their brands as different from and better than the competition by offering consumers quality, variety, and convenience. .ub926a5bcaf31993fe807cb154ea8183e , .ub926a5bcaf31993fe807cb154ea8183e .postImageUrl , .ub926a5bcaf31993fe807cb154ea8183e .centered-text-area { min-height: 80px; position: relative; } .ub926a5bcaf31993fe807cb154ea8183e , .ub926a5bcaf31993fe807cb154ea8183e:hover , .ub926a5bcaf31993fe807cb154ea8183e:visited , .ub926a5bcaf31993fe807cb154ea8183e:active { border:0!important; } .ub926a5bcaf31993fe807cb154ea8183e .clearfix:after { content: ""; display: table; clear: both; } .ub926a5bcaf31993fe807cb154ea8183e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub926a5bcaf31993fe807cb154ea8183e:active , .ub926a5bcaf31993fe807cb154ea8183e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub926a5bcaf31993fe807cb154ea8183e .centered-text-area { width: 100%; position: relative ; } .ub926a5bcaf31993fe807cb154ea8183e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub926a5bcaf31993fe807cb154ea8183e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub926a5bcaf31993fe807cb154ea8183e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub926a5bcaf31993fe807cb154ea8183e:hover .ctaButton { background-color: #34495E!important; } .ub926a5bcaf31993fe807cb154ea8183e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub926a5bcaf31993fe807cb154ea8183e .ub926a5bcaf31993fe807cb154ea8183e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub926a5bcaf31993fe807cb154ea8183e:after { content: ""; display: block; clear: both; } READ: Southern Voting Behavior EssayQuestion 12 is formed by talented artists who work for advertisers and occasionally A(n) subcontract to advertising agencies. Their mission is to develop exciting creative concepts ana to pr oauce Tresn, Olstlnctlve aavertlslng messages e ec ea Answer: creative boutique Response Some talented artists†such as graphic designers and copywriters† set up Feedback: their own creative services, or creative boutiques. They work for advertisers and occasionally subcontract to ad agencies. Their mission is to develop exciting creative concepts and produce fresh, distinctive advertising messages. Question 13 When the city of Pensacola in Florida uses the slogan, the best seafront vacation in the Americas to promote tourism in the area, it is using . Selected Answer: puffery Puffery refers to exaggerated, subjective claims that cant be proven true or false. Question 14 An ad promoting a companys mission or philosophy is called nonproduct advertising DacK: 10 sell Question 15 Ideas, organlzatlons use nonproduct aavertlslng As a cost of doing business, advertising is paid for by the retailers consumers consumer. Question 16 Some products are publicized using in quality to higher priced brands. price advertising in which an ad claims the product is equal Response Some products are publicized using price advertising, in which an ad claims Feedback: the product is equal in quality to higher priced brands. Other goods and services, which do not attempt to compete on price, emphasize product quality. Question 17 Of all the business functions, s the only one whose primary role is to bring in revenue. marketing Of all the business functions, marketing is the only one whose primary role is to bring in revenue. Question 18 As of January 2012, a super market chain operates 142 supermarkets in the metropolitan areas of New York, New Jersey, and Philadelphia. The chain advertises only in states where it has stores. This form of advertising is known as: Selected regional advertising. Regional advertisers operate in one part of the country and market exclusively within that region. Question 19 in one or several states What is the greatest disadvantage associated with in-house ad agencies? Selected Loss of objectivity correct Answer: Response Feedback: The biggest problem for in-house agencies is loss of objectivity. Question 20 In 2002, a Swedish home electrical appliance manufacturer decided to use the same advertising message wherever it advertised around the world. In other words, the company decided to use global advertising Global marketers may use global advertising, in which messages are consistent in ads placed around the world. Question 21 In the context of advertising, market segmentation is the process of: Selected earching for unique groups of people whose needs could be addressed through more specialized products. Response In the context of advertising, market segmentation is the process of Feedback: searching for unique groups of people whose needs could be addressed through more specialized products. Question 22 The FTC defines as any ad that contains a misrepresentation, omission, or other practice that can mislead a significant number of reasonable consumers to their detriment. deceptive advertising Response The FTC defines deceptive advertising as any ad that contains a Feedback: isrepresentation, omission, or other practice that can mislead a significant number of reasonable consumers to their detriment. Question 23 A feature that differentiates a coffee-maker from other similar products in the market is its trademark unique selling proposition Response Rosser Reeves of the Ted Bates Agency introduced the idea that every ad Feedback: must point out the products USP (unique selling proposition)†features that differentiate it from competitive products. The USP was a logical extension of the Lasker and Hopkins reason why credo. Question 24